In this episode I talk about how you can get more blog traffic by paying attention to the information found in Google Analytics.
We always communicate with our readers on blog comments, Twitter, Facebook and even through email responses to our newsletters. Even though these readers are extremely important and they represent our core group of followers, there is another group that we need to listen to as well.
The only way to understand what this "silent" group of readers is trying to tell us is by looking at our tracking statistics. There are a lot of different software programs we can use to do tracking but I recommend using Google Analytics.
Analytics Integration with Webmaster Tools
Google Analytics can be integrated with so many other Google products and primarily I go into detail about the integration with Google Webmaster Tools. You can learn more about Google Webmaster Tools in a previous episode of the podcast and you can find watch this video tof find out how to make the connection between the two accounts.
How to Connect Google Webmaster Tools to Google Analytics
Once you connect the two account the Search Engine Optimization reports will help you find which posts on your blog are getting the most traffic from Google. This is really helpful for you determine how effective you are at getting search traffic for the terms you are going after. On the other hand, you'll also gain insights on what you might be doing wrong! But once you have that information you can put a positive spin in this by creating more content that people like.
I share two examples of this from posts on my Basic Blog Tips blog and how I was able to turn this into a successful traffic generation tool for my blog.
Google Analytics and FeedBurner IntegrationIt's also a wonderful idea to allow FeedBurner to integrate with Google Analytics. I give an excellent example of how Justin Young from Major Money Tips http://www.majormoneytips.com/how-to-use-google-reader-find-and-share-content-553/ put this to good use on his blog.
I highly recommend reading this book:
Google Analytics Integrations Centralizing Digital Marketing by Daniel Waisberg
|Google Analytics Integrations|
This is how you can really listen to your readers and develop more of the content they want to read about and more importantly, you can provide them with the content that they are searching for. This will help you get more traffic but also help your readers by giving them information that addresses a problem they are trying to solve or fulfills a need that they have. Eventually these "silent" readers will become part of you core group of commenters, followers and subscribers.
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